The Customer Translator

"I'm just looking."

I'm buying soon. Give me a reason it's you.

Love it. What's on your shortlist so far? I can line up your top two side by side so you can compare.

"What's your best price?"

I don't trust you yet. Earn the visit.

Fair question. My manager sets the final number, and it depends on a few things, like whether you have a trade. Can I get you in front of my manager Thursday at 5 or Saturday at 10?

"I'll think about it."

You haven't answered my real question.

Totally fair. What's the one thing you'd want to feel better about before you decide?

"Just email me."

Don't call me sixteen times.

You got it. I'll email you today and won't blow up your phone. What should I include so it's actually useful?

"I'll be in Saturday."

Confirm me Friday or I'm a be-back.

Perfect. Morning or afternoon? I'll have it pulled up and ready, and I'll text you Friday to confirm.

"My spouse has to see it."

I like it. I need backup.

Love that. Want to come in together? Saturday at 11 or Sunday at 1 both work, and I'll have it ready to drive.

"I'm not in a rush."

Don't pressure me, but don't forget me either.

No rush at all. Mind if I check back next week with anything new that fits what you're after?

"Another dealer quoted me less."

Show me why you're worth it.

Thanks for telling me. Can you send me what they quoted? My manager will look at it side by side so you're comparing the same deal.

"What's my trade worth?"

I'm worried I'll get lowballed.

Great question. My manager can appraise it in person and give you a real number instead of a guess. Is Tuesday after work or Wednesday morning easier?

"Is it still available?"

Is this a bait-and-switch?

I just checked, and yes, it's here. Want me to hold it for a test drive today at 4 or tomorrow at 10? (Only say this after you actually check.)

"I'm just gathering information."

I've been burned before.

Smart. What would help most? I'll send it over, no strings attached.

"Can you just give me a ballpark?"

I want a number before I give up a Saturday.

I don't want to guess and be wrong. My manager can get you a real number. What's the best number for a quick five-minute call?

"I already bought something."

Too late, but maybe not forever.

Congrats! If anything ever comes up, or a friend is shopping, I'd love to help. Enjoy the new ride.

"Do you have it in blue?"

I've already decided. Don't make me settle.

Let me check right now. If we don't, I'll tell you straight and show you the closest match.

"Stop calling me."

Stop calling me.

Understood. I've taken you off our call list. If you ever need us, here's my direct line. (Then actually take them off the list.)