Boo needs a ride. The rules.

How it works

Boo, our friendly neighborhood ghost, needs a new ride to get noticed this Halloween. Boo's inquiry is in the Halloween Goodie Drop. Answer it like Boo is your customer: recommend a new or used vehicle that's actually on your lot, with real photos and a creative reason it's the perfect ride for a ghost. Email your reply to hello@bdcgoodies.com by Wednesday, November 4, 2026.

Who can win

Any dealership team member who replies to Boo by the deadline. One reply per person. You must be 18 or older. No purchase or sign-up fee, ever. BDC Goodies is free.

How we judge

The BDC Goodies team reads every reply that arrives by the deadline. We look for great customer engagement, personalization and genuine effort: a real vehicle from your lot, real photos, and a creative reason it's the perfect ride for a ghost. Humor breaks the tie. Our picks are final.

The prizes

The three best replies each earn one spin on the Goodie Wheel of Fortune & Misfortune. The wheel holds $500, $250, $100, $50, $25 and $10 gift cards, plus rubber chickens, giant screaming chickens, whoopee cushions, tiny trophies and mystery gag gift boxes. Every spin wins whatever it lands on. We spin it for you and share the results in the November 6 Goodie Drop.

Getting your prize

Gift cards are emailed. Everything else ships to your dealership. Please follow your dealership's policy on accepting gifts: if your store says no, you can pass the prize to your team. Any taxes are the winner's responsibility.

Sharing the fun

We'll share the funniest replies and celebrate the winners in the Goodie Drop and on our social pages. We'll ask before we use your name or your dealership's name.

Who runs this

BDC Goodies is run by Heartbeat Labs and sponsored by Pinnacle Dealer Services. Questions? Reply to any Goodie Drop email. Void where prohibited.